Parelha Farma

Health and comfort first.

Parelha Farma was born 5 years ago in the pharmaceutical sector. The sale of medicines quickly expanded to offer other services through kiosks within its physical spaces, inaugurating the concept of mega pharmacies in the city of Belo Horizonte, Minas Gerais - Brazil.

To change its customers' perception and stand out among competitors through its new visual identity, the challenge is to represent in its brand not only the extra services offered but also the innovative customer experience, bringing long-term gains.

The result reflects all these points and will allow aligned and appropriate growth for the public in the coming months after the implementation of the new brand.

Client: Parelha Farma
Service: Visual Identity
Year: 2023
Location: São Paulo - Brazil
Industry: Pharmaceutical